SEO That Works

We frequently get asked if our client’s “should be blogging” and our answer is always YES!

Everyone has heard about blogging, most have been on a blog – but is it for you? If you want an easy way to connect with your clients while helping your search engine ranking, then YES you should be blogging.

Blogs (formally web logs) started in the late 90′s as basic online diaries for people to write about daily activities or current events.  It didn’t take long for blogging software to be developed and more and more people started to write online.  As the software became easier to post, the popularity grew. People were able to create pages and links on their “blog” without having to understand html. Most blogs helped others figure out how to do something or gave ideas about subjects.

Today, the door is wide open!  There is no right or wrong subject to blog about, no length requirement and certainly no … its your blog – do what you want.  Blogging has come a long way in the last 10 years. People have really taken their blogs seriously and have put together some great resources. The next time you do a Google search, look a little closer. You might be surprised to find some of the listings are actually blog articles.

Reasons to Start Blogging

1. You become a credible source in the industry you want.  All you need to do is write about your everyday activities and common knowledge you have gained over the years at your job and you can become an online author.  Make sure to sign all of your posts with links to your you bio on your website.  When people search for your name, your blog articles should come up and you will naturally gain respect.
2. Great way to grow your business. It seems weird but you can increase your business through a blog.  All you need to do is advertise your services in each of your posts. Include a phone number, a link to your website, even publish your specials on your blog.  Don’t be surprised the next time someone calls and they found you on your blog!
3. Improve your Search Engine Rankings. If there is one reason to blog, this is it! Everyone wants to rank on the first page of Google for their products or services… here’s how to do it.  The great thing about blogging is you have the power over the content.  You can write about topics related to your industry and create links to your website with your keywords.  Our Denver SEO company blogs all the time for our clients and we have had great success with it.  (Make sure to understand about creating links before you waste your time and do it incorrectly. Read this article about the different types of links.)  Links from blogs are great as they are from a related source, you have control over the anchor text and you can link to multiple pages on your website in one post.
4. Create a personal Voice for yourself.  You may not be a company owner, you may be a salesman or saleswoman and want to differentiate yourself from the rest of the industry. You do not always have to promote your company, in a blog you get to promote yourself and your knowledge on a subject. Also, someone is more likely to buy something from you if they find you.
5. Branding Strategy. You can help promote your company with a blog to as well.  Someone once told me you need to see something three different ways before you remember it.  One could be your website, one could be a phone book ad and one could be your blog! Create a header similar to your website’s header and add it to your blog. Include a phone number and an about us section. This will all help your company develop positive relations with others.

So my list could go on and on for reasons to blog.  These are a few of the more important reasons, don’t waste more time – go out and create a blog today!